California urchin hero

California Sea Urchin Commission

The Commission operates under California state law to ensure it operates as a sustainable sea urchin resource and reliable supply of quality seafood product for domestic consumption and export.

The Project

The California Sea Urchin Commission came to KK Design in need of a professional new website that offered content for industry members and consumers. The previous version of the site was created in 2010 and required a content overhaul, a refresh of brand visuals, and the ability to responsively display across modern devices. It also needed the divided consideration of industry members and consumers.

Through an extensive discovery process, KK defined the various user tasks and ideal functionality in order to build the new information architecture and content management strategy. In addition to diver resources, board information, and a password protected member portal, consumer content like where to buy uni and other educational materials were created. From diver stories  to underwater photography, custom icons and illustrations, these visual elements help capture the beauty and appeal of this unique industry.

The project was designed using the Adobe Suite and developed using the WordPress Content Management System.


Brand Expansion
Web Strategy
Web Design
Web Development
SEO Support

Strategy, Design, Dev

Kristin Hansen

SEO Support

Aaron Cote

home page and diver page mockups
California sea urchin home page hero
sea urchin color palette
california sea urchin home page