Bespoke Blossoms

Bespoke Blossoms of Victoria, BC challenges the conceptions of the floral industry to bring innovative design and farm fresh product directly to consumers.

The Project

Bespoke Blossoms, led by owner and floral artist Annise, is anything but an ordinary floral business. Known for using flowers as a bold, expressive art form, Annise’s work pushes creative boundaries and caters to an exclusive clientele for weddings, events, and floral delivery. At its heart, the brand champions inclusivity and celebrates the equality of the LGBTQ+ community. These values are as integral to the business as its artistry.

When she came to KK Design, her vision was clear: a brand that could stand alongside high-end fashion houses while reflecting the sophistication of her hand-made designs and would resonate with a diverse audience.

We began by exploring the intersection of luxury branding and artistic expression, drawing inspiration from both masculine and feminine energy and colors, timeless typography, and refined minimalism often found in couture labels. The new visual identity features a sleek word mark paired with a watercolor floral illustration which signifies the hand-made aspects of this creative business.

To complete the rebrand, we created a cohesive suite of brand elements, sub brands, and collateral designed to work seamlessly across signage, labels, shipping boxes, product packaging, merchandise, print, and digital platforms. The result is a brand that not only speaks to Bespoke Blossoms’ discerning market but also captures the avant-garde elegance at the heart of Annise’s work.