California Sea Urchin Commission

The Project

The California Sea Urchin Commission came to KK Design in need of a professional new website that offered content for industry members and consumers. The previous version of the site was created in 2010 and required a content overhaul, a refresh of brand visuals, and the ability to responsively display across modern devices. It also needed the divided consideration of industry members and consumers.

Through an extensive discovery process, KK defined the various user tasks and ideal functionality in order to build the new information architecture and content management strategy. In addition to diver resources, board information, and a password protected member portal, consumer content like where to buy uni and other educational materials were created. From diver stories  to underwater photography, custom icons and illustrations, these visual elements help capture the beauty and appeal of this unique industry.

The project was designed using the Adobe Suite and developed using the Wordpress Content Management System.