Giovanni's Express

Giovanni’s Express

A reputable, family owned restaurant decided to open a catering only business which serves some of their famous meals.

Brand Identity

The Martino family has been a cornerstone in their community, crafting and serving authentic Italian cuisine since 1980. In late 2019, they transitioned from their beloved restaurant to a solely catering-focused venture. This strategic shift has enabled them to continue their passion for Italian culinary arts while achieving a harmonious work-life balance.

Renowned for their incredible reputation and consistent delivery of fine Italian cuisine, it was vital for their new business identity to capture the essence of their 50-year legacy in the food industry. The challenge was to communicate continuity in delivering the same exceptional quality, while also emphasizing the modern aspects of their new venture – superb customer service, a digital menu, and a tech-savvy approach.

KK Design skillfully rose to the occasion, infusing the nostalgic charm of Giovanni’s original brand with a contemporary flair. They retained the iconic script ‘G’ from the previous business as a nod to its rich history. The reimagined logo is both sleek and modern, complemented by an Italian-inspired color palette. Additionally, the marketing materials are thoughtfully designed to not just represent, but to visually celebrate the delectable Italian fare the Martino family continues to offer with pride.

Scope

Logo System
Typography, Color, Icons
Brand Guidelines
Print Collateral
Web Content
Web Design

Creative Direction & Design

Kristin Hansen

John Martino, Frank Martino, AJ Martino
John Martino, Frank Martino

Visual Identity

To create a logo inspired by the original Giovanni’s brand adding a modern twist.

Giovanni's Express
giovanni's colors
giovanni's express knockout logo
giovanni's express logo in color and knockout
gios-icons

Print Collateral

Expanding the brand across various customer touchpoints.

giovanni's menu
giovanni's business cards
giovanni's shirts
gios-shirts2

Website Design

Crafting an experience that guides the customer through the ordering process and showcases food images and descriptions that sell.

giovanni's website screens
giovanni's website in device