Giovanni’s Express

Brand Identity

The Martino family has been a cornerstone in their community, crafting and serving authentic Italian cuisine since 1980. In late 2019, they transitioned from their beloved restaurant to a solely catering-focused venture. This strategic shift has enabled them to continue their passion for Italian culinary arts while achieving a harmonious work-life balance.

Renowned for their incredible reputation and consistent delivery of fine Italian cuisine, it was vital for their new business identity to capture the essence of their 50-year legacy in the food industry. The challenge was to communicate continuity in delivering the same exceptional quality, while also emphasizing the modern aspects of their new venture – superb customer service, a digital menu, and a tech-savvy approach.

KK Design skillfully rose to the occasion, infusing the nostalgic charm of Giovanni’s original brand with a contemporary flair. They retained the iconic script ‘G’ from the previous business as a nod to its rich history. The reimagined logo is both sleek and modern, complemented by an Italian-inspired color palette. Additionally, the marketing materials are thoughtfully designed to not just represent, but to visually celebrate the delectable Italian fare the Martino family continues to offer with pride.