Landers Cleaning

The Project

In need of a fresh new look, Landers Cleaning came to KK Design looking for a brand refresh and a search optimized website that supports their various residential and commercial services.

The project began with the brand refresh. We simplified the logo, building out a full logo system of options for various uses. We then pairing the new marks with an earthy, cozy color palette that complimented the new custom photography of their team in action. Building custom embellishments and icons to use around the designs, the new brand palette was pulled together with some beautiful Google Fonts, and an accessible web design palette.

The next step was to manage the website’s rebuild. A migration plan was set in place to update the designs and content across the various services and sections. KK helped identify competitive keywords to use within the content, and helped structure a storytelling experience across the various pages.

With the strategy and content in place, wireframes were created to build out the ideal structure for the content and the branded web palette was applied to each page. The new site integrated the client CRM for account management and instant online quote and booking.